Google Adwords vs Facebook, short post to be continued.

All right, I stopped my facebook ads after only getting 'likes' from random people for a couple of days, and tried Google adwords. I must admit they have drilled it down to a science. It's still early stages for me, as I just launched three campaigns yesterday, but the interface, what they offer in terms of services and options to make the whole process as precise as possible is amazing. For instance, as you start filling in the keywords section, you can dynamically figure out what the chances are of that keyword being searched and change accordingly. You can do it after your campaign starts running too, probably a more effective way to bring sharper focus to your ads. More later.
PS: Apple is really making life difficult for e-publishing authors, I just had a book rejected due to the headline being in all caps. wtf?