Maanamilladhu oLir Arunachala
Arunachala! To those devotees who come to you (with affection) led by their ego, you eliminate their body-identification, and you seem indifferent to their affection while shining in their heart as the Self.
Note: Abhimaanam usually means affection as between parents and children for instance. Maanam roughly means honour or sense of shame etc. These are related to body-mind identification.
Arunachala is determined to destroy those who think of him affectionately. He destroys the honour (maanam) of devotees who come to him with the sense of honour, not only that, but he now stands as someone who is indifferent to them.
The reason being: it is the dualistic and outward-going nature of atma, whose identification with the body-mind that results in emotions and feelings such as honour/shame etc. This stands in the way of non-dual experience of the Self which is attained by looking inward and destroying the ‘I am the body-mind’ identification., and finally merging with the Self.
Arunachala’s seeming indifference is to make those who come him realise the Self that shines as One in all.
TRK refers to a stanza by Guhai Namachivayar ‘nallaruNAi naadhar …’ where a section roughly means: ‘the washerman beats the clothes on the stone not to punish it but to whiten it and remove the stains it has gathered’.