There’s a reason for the rant. I just finished my second burst of ad campaigns on facebook to promote my ebook (a short story collection called Ten Twisted Tales, inspired by Dahl and O’Henry) and all I got was these stupid 'likes'. On my first foray into fb ads, I chose right hand column ad, ran for a week, and got a lot of traffic but no sale. That cost me around $39. The second time around, I chose both right hand column ad and the newsfeed ad. While I got ‘likes’ from total strangers, none of it resulted in a sale. This time, I ran it for 2 days and set the budget to $3 daily.
I ran another ad to promote my ebook on creating a website for beginners with a launch price of 99 cents, again, a lot of traffic but no sale. I stopped this after a day. I used the conversion metrics which measures the effectiveness of your campaign by asking you to copy/poste a script on to your web page’s header tag. Doesn't help much to know that a lot of people come to your and buy nothing.
I’m going to try Google Adwords. Let’s see how that goes. Right now Weebly is giving a promo, you spend $50 and they give $150 worth of voucher free. I’m told Adwords works when people are already searching for a product related to what you are selling.
On the flip side, you learn by trial and error, and that much more informed the next time around. Which means I’m not going to spend on fb ads. Am sure there will be ‘likes’ for that too.